• Housing Market Sees Most First-Time Home Buyers Since 2005
  • 4 Search Engine Optimization (SEO) Steps For Generating Mortgage Leads in Your Sleep  
  • Creative Online Lead Capture
  • 3 Tactics to Add More Millennials to Your Pipeline
  • How to Get Your Loan Approved Faster

Millennial Stereotypes and Home Buying

What comes to mind when you think of a Millennial? Most likely, it’s probably something along the lines of a smartphone-obsessed young adult complaining that city homeownership is out of reach—between mouthfuls of $20 avocado toast at brunch. It turns out, that impression couldn’t be further from the truth. New data from Realtor.com shows that the Millennial generation (those born between 1981 and 1996) now holds the largest share of…

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Non-Qualified Mortgages are on the Rise: What Does that Mean for You and Your Borrowers?

The failure to appropriately qualify applicants for a mortgage loan combined with less stringent underwriting standards have been cited as two key factors in the events that led to the 2008 financial crisis. This has led to various regulatory changes, including the requirement that lenders verify the applicant’s ability to repay the mortgage obligation. This requirement was part of the Ability to Repay (ATR) rule. The ATR rule, among other…

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Who are Today’s Home Buyers and Sellers?

On October 29th, the NATIONAL ASSOCIATION OF REALTORS released the “2018 Profile of Home Buyers and Sellers.” This annual report provides insights into consumer trends related to the housing market. Highlights concerning buyers: 87% of buyers recently purchased their home through a real estate agent or broker. 90% of buyers would use their agent again or recommend their agent to others. 73% of buyers purchased a home that was the…

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Marketing to Millennials? Don’t miss these 3 tips!

  News Flash – Millennials ARE ready to be homeowners! According to the National Association of Realtors 2018 Home Buyer and Seller Generational Trends report, Millennials currently make up almost 70% of first-time homebuyers. In fact, Millennials also make up the largest percentage of overall homebuyers, at 34%. So, we know Millennials are in the market for a home, but the real question is, how do we reach them from…

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Something New is Coming to Credit Scoring – The Ultra FICO Score

The Fair Isaac Corporation is partnering with Experian and Finicity to release a new credit score. FICO was founded in 1956 by engineer Bill Fair and mathematician Earl Issac. As the most commonly used credit scoring model, FICO Scores have been used for decades in the vast majority of lending decisions. Now FICO aims to help lenders provide more access to credit for consumers with limited credit history with a…

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Successful Lenders, Brokers, and Loan Officers Do These 3 Things

Present Your Value Proposition Currently, when you type “Mortgage Broker” into the search field on LinkedIn, it will return approximately 163,457 people with that title in their profile description. So, what makes you stand out from the crowd?  First, before you can answer this question, you must understand who your client is and how they determine value. What do you do better than anyone else?  Here are some questions to…

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Housing Market Sees Most First-Time Home Buyers Since 2005

It’s a lot easier to buy your first home when you feel good about your job prospects and the economy. For many, the time is now as strong economic news and positive employment trends are empowering buyers to purchase their first home. According to a new report in REALTOR ® Magazine, first-time homebuyers are jumping off the fence and into their own homes at the highest rate since 2005. Despite…

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4 Search Engine Optimization (SEO) Steps For Generating Mortgage Leads in Your Sleep  

Generating new leads is important to all mortgage brokers, but when do you find the time? Enter Search Engine Optimization (SEO).  SEO is a technique used by business owners and marketers around the world to gain prospects by increasing website traffic through search engines, like Google and Bing. Brokers, too, can benefit from SEO, driving traffic to a website or landing page and generating leads, even while sound asleep. How…

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Creative Online Lead Capture

Creative Online Lead Capture

  The mortgage industry is dependent on connections, with a constant need for fresh leads and opportunities. These creative lead capture ideas go beyond handing out your business card at networking functions, and can help you rejuvenate your business. Try a few of these online options today… Develop an Online Strategy A long-term, layered online strategy can help you generate unique, quality leads. Connecting with local real estate agents in…

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Millennials-to-pipeline

3 Tactics to Add More Millennials to Your Pipeline

Education: Develop educational resources that cater to millennials. Design a shareable, graphically appealing breakdown of the mortgage process that showcases programs targeted to first-time homebuyers and focuses on the benefits of homeownership over renting. Communication Preferences: Meet millennials where they go for their information by investing in online marketing through targeted social media ads across a variety of platforms. Ask prospective customers how they like to communicate – text, email,…

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