• Housing Market Sees Most First-Time Home Buyers Since 2005
  • 4 Search Engine Optimization (SEO) Steps For Generating Mortgage Leads in Your Sleep  
  • Creative Online Lead Capture
  • 3 Tactics to Add More Millennials to Your Pipeline
  • How to Get Your Loan Approved Faster

Go all-in with NAMB All-In

If you’re like any other hot-blooded mortgage professional, you probably dream of getting more leads. Your dreams likely also feature reduced closing times and the ecstatic customers-for-life such a positive experience would bring. Winning Technology Designed for Brokers – Pinch yourself—you’re not dreaming. Earlier this year, Freedom Mortgage Wholesale announced its inaugural membership and integration with NAMB All-In, the National Association of Mortgage Brokers’ (NAMB) new cloud-based platform. Powered by…

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The Freedom Mortgage Condo Advantage – Getting a Condo got a Lot Easier

A condo is a great option for many homebuyers. They can be more affordable and require less maintenance than single-family homes. However, the condo financing process can be very difficult for the prospective homebuyer. It has unique qualifying hurdles that have nothing to do with your clients but can prevent them from closing. The Freedom Mortgage Condo Advantage aims to eliminate some of these hurdles you and your clients face….

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“Won’t you be my neighbor?”: Good Neighbor Next Door program

To help strengthen revitalizing communities, the Department of Housing and Urban Development created the Good Neighbor Next Door (GNND) program. The program offers a 50% discount on the purchase price of a home—with a low down payment of $100 for FHA loans—to members of society who have dedicated their lives to community betterment. There are three key factors to consider for the GNND discount: The borrower’s job The borrower must…

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Millennial Stereotypes and Home Buying

What comes to mind when you think of a Millennial? Most likely, it’s probably something along the lines of a smartphone-obsessed young adult complaining that city homeownership is out of reach—between mouthfuls of $20 avocado toast at brunch. It turns out, that impression couldn’t be further from the truth. New data from Realtor.com shows that the Millennial generation (those born between 1981 and 1996) now holds the largest share of…

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Non-Qualified Mortgages are on the Rise: What Does that Mean for You and Your Borrowers?

The failure to appropriately qualify applicants for a mortgage loan combined with less stringent underwriting standards have been cited as two key factors in the events that led to the 2008 financial crisis. This has led to various regulatory changes, including the requirement that lenders verify the applicant’s ability to repay the mortgage obligation. This requirement was part of the Ability to Repay (ATR) rule. The ATR rule, among other…

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Who are Today’s Home Buyers and Sellers?

On October 29th, the NATIONAL ASSOCIATION OF REALTORS released the “2018 Profile of Home Buyers and Sellers.” This annual report provides insights into consumer trends related to the housing market. Highlights concerning buyers: 87% of buyers recently purchased their home through a real estate agent or broker. 90% of buyers would use their agent again or recommend their agent to others. 73% of buyers purchased a home that was the…

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Marketing to Millennials? Don’t miss these 3 tips!

  News Flash – Millennials ARE ready to be homeowners! According to the National Association of Realtors 2018 Home Buyer and Seller Generational Trends report, Millennials currently make up almost 70% of first-time homebuyers. In fact, Millennials also make up the largest percentage of overall homebuyers, at 34%. So, we know Millennials are in the market for a home, but the real question is, how do we reach them from…

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Something New is Coming to Credit Scoring – The Ultra FICO Score

The Fair Isaac Corporation is partnering with Experian and Finicity to release a new credit score. FICO was founded in 1956 by engineer Bill Fair and mathematician Earl Issac. As the most commonly used credit scoring model, FICO Scores have been used for decades in the vast majority of lending decisions. Now FICO aims to help lenders provide more access to credit for consumers with limited credit history with a…

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Successful Lenders, Brokers, and Loan Officers Do These 3 Things

Present Your Value Proposition Currently, when you type “Mortgage Broker” into the search field on LinkedIn, it will return approximately 163,457 people with that title in their profile description. So, what makes you stand out from the crowd?  First, before you can answer this question, you must understand who your client is and how they determine value. What do you do better than anyone else?  Here are some questions to…

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