Something New is Coming to Credit Scoring – The Ultra FICO Score

December 12, 2018

The Fair Isaac Corporation is partnering with Experian and Finicity to release a new credit score. FICO was founded in 1956 by engineer Bill Fair and mathematician Earl Issac. As the most commonly used credit scoring model, FICO Scores have been used for decades in the vast majority of lending decisions. Now FICO aims to help lenders provide more access to credit for consumers with limited credit history with a…


Successful Lenders, Brokers, and Loan Officers Do These 3 Things

November 21, 2018

Present Your Value Proposition Currently, when you type “Mortgage Broker” into the search field on LinkedIn, it will return approximately 163,457 people with that title in their profile description. So, what makes you stand out from the crowd?  First, before you can answer this question, you must understand who your client is and how they determine value. What do you do better than anyone else?  Here are some questions to…


4 Search Engine Optimization (SEO) Steps For Generating Mortgage Leads in Your Sleep  

June 1, 2018

Generating new leads is important to all mortgage brokers, but when do you find the time? Enter Search Engine Optimization (SEO).  SEO is a technique used by business owners and marketers around the world to gain prospects by increasing website traffic through search engines, like Google and Bing. Brokers, too, can benefit from SEO, driving traffic to a website or landing page and generating leads, even while sound asleep. How…


Creative Online Lead Capture

Creative Online Lead Capture
May 15, 2018

  The mortgage industry is dependent on connections, with a constant need for fresh leads and opportunities. These creative lead capture ideas go beyond handing out your business card at networking functions, and can help you rejuvenate your business. Try a few of these online options today… Develop an Online Strategy A long-term, layered online strategy can help you generate unique, quality leads. Connecting with local real estate agents in…


3 Tactics to Add More Millennials to Your Pipeline

April 12, 2018

Education: Develop educational resources that cater to millennials. Design a shareable, graphically appealing breakdown of the mortgage process that showcases programs targeted to first-time homebuyers and focuses on the benefits of homeownership over renting. Communication Preferences: Meet millennials where they go for their information by investing in online marketing through targeted social media ads across a variety of platforms. Ask prospective customers how they like to communicate – text, email,…


How to Get Your Loan Approved Faster

March 13, 2018

Often the Universal Residential Loan Application (or the good old “ten-o-three” form) is submitted with missing fields and this may impact the time it takes to close a loan. Submitting a complete and accurate 1003 can help you avoid delays, and ultimately speed up the loan process. We polled our team of expert underwriters, to determine what mistakes they most commonly see on the 1003 form and provided some tips…


3 Tips to Advance Your Career as a Broker

February 12, 2018

Perhaps, like many, one of your goals this year is advancing your career. Establishing your career as a broker can be difficult, as you not only navigate a complicated process, but also work on gaining and retaining valuable clients. However, as many know, a career as a broker is often rewarding -helping others achieve the dream of homeownership brings with it a true feeling of accomplishment. Focus on the Big Picture…


2018 Housing Market Predictions

February 9, 2018

The 2018 housing market will bring with it some good, some bad, and a lot of opportunity! It’s no surprise that inventory is expected to continue to tighten, but what else can we anticipate from the housing market in 2018? See our infographic below. Nervous for some of the hurdles 2018 brings? Want to capitalize on all of the predicted market opportunity? Contact a Freedom Mortgage Account Executive today!


6 Valuable CRM Systems for Mortgage Brokers

January 15, 2018

Managing relationships is a crucial part of the job for mortgage brokers. Fortunately, Rolodexes are long gone and cloud-based CRM systems can take the hassle out of connecting with borrowers. There are a few CRM systems that go above and beyond an average sales platform and are tailored to fit your needs.   With an up-to-date CRM system, you can more efficiently control your brand and take control of your…


What are the Top 5 Home Buying Hurdles Millennials Face?

January 8, 2018

It’s no secret that first-time homebuyers are struggling to find affordable housing in today’s competitive market. Millennials make up about 42% of all buyers on the market and 70% of first-time buyers.* While many Millennials are looking to stop renting and move into a home, there are common obstacles. Check out the infographic below for “The Top 5 Home Buying Hurdles According to Millennials.”     Freedom Mortgage Wholesale offers a…