Something New is Coming to Credit Scoring – The Ultra FICO Score

December 12, 2018

The Fair Isaac Corporation is partnering with Experian and Finicity to release a new credit score. FICO was founded in 1956 by engineer Bill Fair and mathematician Earl Issac. As the most commonly used credit scoring model, FICO Scores have been used for decades in the vast majority of lending decisions. Now FICO aims to help lenders provide more access to credit for consumers with limited credit history with a…

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Successful Lenders, Brokers, and Loan Officers Do These 3 Things

November 21, 2018

Present Your Value Proposition Currently, when you type “Mortgage Broker” into the search field on LinkedIn, it will return approximately 163,457 people with that title in their profile description. So, what makes you stand out from the crowd?  First, before you can answer this question, you must understand who your client is and how they determine value. What do you do better than anyone else?  Here are some questions to…

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Housing Market Sees Most First-Time Home Buyers Since 2005

October 25, 2018

It’s a lot easier to buy your first home when you feel good about your job prospects and the economy. For many, the time is now as strong economic news and positive employment trends are empowering buyers to purchase their first home. According to a new report in REALTOR ® Magazine, first-time homebuyers are jumping off the fence and into their own homes at the highest rate since 2005. Despite…

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4 Search Engine Optimization (SEO) Steps For Generating Mortgage Leads in Your Sleep  

woman-at-computer-on-mobile-phone
June 1, 2018

Generating new leads is important to all mortgage brokers, but when do you find the time? Enter Search Engine Optimization (SEO).  SEO is a technique used by business owners and marketers around the world to gain prospects by increasing website traffic through search engines, like Google and Bing. Brokers, too, can benefit from SEO, driving traffic to a website or landing page and generating leads, even while sound asleep. How…

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3 Tactics to Add More Millennials to Your Pipeline

Millennials-to-pipeline
April 12, 2018

Education: Develop educational resources that cater to millennials. Design a shareable, graphically appealing breakdown of the mortgage process that showcases programs targeted to first-time homebuyers and focuses on the benefits of homeownership over renting. Communication Preferences: Meet millennials where they go for their information by investing in online marketing through targeted social media ads across a variety of platforms. Ask prospective customers how they like to communicate – text, email,…

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